Ariel: Surprise Collection

Title: Surprise Collection

Advertiser: P&G / Product: Ariel

Ad Agency: Agencia Afric

Chief Creative Officer: Sergio Gordilho / Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho / Copywriters: Aricio Fortes, Rodrigo Da Mata / Art Directors: Paulo Coelho, Rafael Gil, Iron Brito / Planning: Ana Cortat / Client Services: Marcio Santoro, Cecilia Duarte, Manuela Ramalho, Marina Damato / Media: Luiz Fernando Vieira, Evandro Soares / Digital Strategy: FHits, UQBAR

Aricio Fortes, Agencia Africa’s creative director said: "Women are passionate about fashion. We saw the anticipation for the new collection of UQBAR as a perfect opportunity to promote the Ariel product."