Greenpeace: This is global warming

"70% of the coral reefs, populated by thousands of species, could be wiped out by 2100. / 38% of the world’s population is suffering from lack of clean water because increasing temperatures alter the natural water cycle. / 12% of all bird species in the world are threatened with extinction because they can’t adapt to the increasing temperatures.
This is global warming."

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania

Creative Director: Jorg Riommi / Art Director: Alina Zaharescu / Copywriters: Ana-Maria Taralunga, Jorg Riommi / Photographer: Carioca / Client Service: Liana Petrascu