The end of the year season is one of the most dangerous on the country's roads. Between increased traffic, alcohol consumption and holiday conditions, the roads are filled with dangerous vehicles. Because of this, the highest number of traffic accidents in Colombia is recorded during the holiday season. Also, the highest number of deaths from this cause.
It's not Christmas lights, it's an accident due to excessive alcohol
For Honda, nothing matters more than people, nothing matters more than their well-being and safety, so we launched some awareness prints not to drive and drive.
Advertising Agency: Proximity, Bogotá, Colombia
Creative Director: Christian Tufano
Art Directors: Juan Parra, Cristian Cano
Copywriters: Camilo Garzón
Designer: Juan Parra, Cristian Cano