Adopt an adult dog
Nothing will scare you anymore
Adult dogs, especially those belonging to fighting breeds, have almost no chance of finding new homes and loving owners. They are almost never taken from shelters. To help such dogs, the Russian brand of cosmetics for dogs, Mitch&Me, launched an advertising campaign in which fear of them turns into an advantage.
Advertising Agency: Jekyll&Hyde, Saint-Petersburg, Russia
Creative Director: Mikhail Rakov
Copywriter: Mikhail Rakov
Art director: Anton Rusanov
Manager: Elena Palamarchuk
These posters are made publicly available on the project's website and anyone can download them and use them at their own discretion.