Throughout its history, Pepsi Light have highlighted feminine curves; those linear figures that, at least conceptually, stablished the light spirit of our drink: thin, curvy women who freshened themselves with zero sugar and zero calories. But today the brand is going further. It’s inviting consumers to be more active, to break out of their routine; to fly, to row, to get into the deepest; to feel lighter in front of the everyday challenges, to feel liberated of stereotypes. And it’s here where our curves, those that we have strengthened for more than 125 years, are going from something merely aesthetic to something really meaningful.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Daniel Alvarez, Juan David Pardo, Fabian López
Art Directors: Juan David Pardo, Tatiana Serpa, Sebastian Hernandez
Copywriters: Fabian López, Camilo Torres
Illustrators: Tatiana Serpa, Juan Pardo