RedeTV! "2break the silence"

A campaign that has had the voluntary participation of 720 different women, representing the total number of acts of aggression that take place daily in Brazil.

Based on statistical data from the Brazilian Forum for Public Safety, We Ad Agency in Brazil has created a new media format with a frequency as high as that of cases of aggression: every 2 minutes, over a 24-hour period of programming.

A campaign made for RedeTV (one of the largest broadcasting channels in Brazil) and for Associação Fala Mulher (Speak Up Woman Association).

Agency: We Ad Agency in Brazil

Associate Creative Director: Glauber Dorotheu

webpage for this project: https://2breakthesilence.com/.

Extra images
RedeTV! "2break the silence"
RedeTV! "2break the silence"
RedeTV! "2break the silence"
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence

Category

Ad Agency
WE

Brand

Media
TV / Film
Country
Brazil
By adRuby, 27 April, 2021

Similar content

Amnesty International ads

Amnesty International: Fan the flame

Fan the flame.

Advertising Agency: Ogilvy & Mather, London, UK

The Trevor Project

The Trevor Project: Words can kill

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA

The Salvation Army ads

The Salvation Army Unhoard

Advertising Agency: WMcCann, Sao Paulo, Brazil

WWF - Polar Bears Hugging

Care for a big soft hug from these fuzzy fellows?

Amnesty International: Invisibles

Advertising Agency: DM9Rio, Brazil

Cards For Sexuality: A case study Video for Young Glory Brief

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

UNICEF

UNICEF "Every share hurts" by Y&R

"Every share hurts.

The Sound Food Uprising: "Stop eating marketing" by Copacino + Fujikado

Advertising Agency: Copacino + Fujikado, Seattle, USA

Save the Children: Would you walk 6A's route to get to school?

Would you walk 6A’s route to get to school?

Defensores de la Naturaleza "Skip The Straw"

Defensores de la Naturaleza "Skip The Straw"

The world uses a billion of plastic straws not recyclable per day, it has become a problem without borders that direc

Acid Survivors Trust International (ASTi) "End Acid Violence"

Our creative campaign seeks to change attitudes and tighten regulation on the sale of acids.

Amnesty International "Fashion is not all there is to France"

Amnesty International "Fashion is not all there is to France"

For several years, the French government has been promoting products made in France and sold abroad,

WWF "Let's stop the traffic"

WWF "Let's stop the traffic"

Around 100 raccoons, 20,000 bears, and more than 1,000 rhinos are killed each year to traffic in their bones, skin, t

Alcaldia de Barranquilla "Danger Delivery"

Alcaldia de Barranquilla "Danger Delivery"

Delivery services took advantage of the solitude in the streets to have greater freedom of movement, violating rules,

Optic 2000 "As far as the eye can see"

Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See

Greenpeace ads

Greenpeace: This is global warming

"70% of the coral reefs, populated by thousands of species, could be wiped out by 2100.

World Asthma Foundation ads

World Asthma Foundation - Asthma attack

Asthma can attack you anywhere. Knowing your symptoms could save your life.

Amnesty International print ads

Shadow Of The Condor

Advertising Agency: Fuel, Lisbon, Portugal

Surfrider Foundation ads

Surfrider Foundation: Stop the invasion

"Stop the invasion. Let's reduce our plastic footprint, the sea is full.

Swiss Heart Foundation: A heart-warming story

A heart-warming story about a man - and the love of his life.