The Salvation Army: Ciclista

The Salvation Army: Ciclista
The Salvation Army: Ciclista

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa
Art Director / Copywriter: Ian Hartz
Designer Crochet clothes: Art zen

Insight

Every year the winter is more rigorous, and those who live on the streets are who suffer most from this problem. I decided to warn people about this cause taking advantage of the urban furniture through a guerrilla.

ldeia:

As an intervention in traffic signs that have pictograms of people, we decided to wear them to crochet clothes. Beside an adhesive with the message ”Make your part, donate warm for who is living on the streets. WinterPlates” invites them to donate clothes to homeless. A profile on Instagran discloses the campaign and shows the closest place to donate warm clothing.

Country
Brazil
Media
Outdoor

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 14 January, 2016

Similar content

Salvation Army

Salvation Army: Boarding the Heat

Some people run away from the cold, but the cold doesn't run away from their country.

Her Street - We honor the women

Countless Black women have been victims of police violence and the only way to remember their names, is to never stop

Time's Up "Two acts of kindness with one tweet"

If COVID-19’s taught us anything, it’s that essential workers are an incredibly important aspect when it comes to kee

WWF Be careful

WWF Be careful

Advertising School: Miami Ad School, Miami / Hamburg
Art Directors: Cristen Arauz, Theresa Heil

Salvation Army print ads

Salvation Army: Helped Me Win

Advertising Agency: Grey, Toronto, Canada

UN World Food Programme "Foodie"

Synopsis:

Salvation Army "Nobody should be left alone"

Salvation Army "Nobody should be left alone"

Nobody should be left alone.

Advertising Agency: Make it Simple, Finland

Nest "Safe Sleeve"

Title: Nest Safe Sleeve

School: Miami Ad School San Francisco

The Salvation Army ads

The Salvation Army: Coin-shells

Advertising Agency: Try/Apt, Oslo, Norway

Salvation Army print ad

Salvation Army: To you it's an old book, to him it's a new story.

To you it's an old book, to him it's a new story.

Client: Salvation Army

Spotify "Spotify Match"

Spotify "Spotify Match"

Advertised brand: Spotify

The Trevor Project

The Trevor Project: Words can kill

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA

The Salvation Army ads

The Salvation Army Unhoard

Advertising Agency: WMcCann, Sao Paulo, Brazil

Cards For Sexuality: A case study Video for Young Glory Brief

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

Salvation Army print ads

Salvation Army: For people who are abandoned by luck

"Abusiveness can turn a person into someone else. / A bankruptcy can turn a person into someone else.

Dove "The Non-tradable Bond"

Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave.

The North Face "Wherever. Together."

The North Face "Wherever. Together."

Advertised brand: The North Face

United Students Against Sweatshops print ad

United Students Against Sweatshops: 50 CENTS

"The third world waiges paid by first world brands. Find out more at usas.com"

Amnesty International - Report Without Fear

How can responsible citizens denounce human rights abuse committed by government institutions when internet is contro

+PEACE ads

+PEACE "The Leaders of Tomorrow"

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth.