The Salvation Army: Ciclista

The Salvation Army: Ciclista
The Salvation Army: Ciclista

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Pedro Rosa
Art Director / Copywriter: Ian Hartz
Designer Crochet clothes: Art zen

Insight

Every year the winter is more rigorous, and those who live on the streets are who suffer most from this problem. I decided to warn people about this cause taking advantage of the urban furniture through a guerrilla.

ldeia:

As an intervention in traffic signs that have pictograms of people, we decided to wear them to crochet clothes. Beside an adhesive with the message ”Make your part, donate warm for who is living on the streets. WinterPlates” invites them to donate clothes to homeless. A profile on Instagran discloses the campaign and shows the closest place to donate warm clothing.

Country
Brazil
Media
Outdoor

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 14 January, 2016

Similar content

Salvation Army

Salvation Army: Boarding the Heat

Some people run away from the cold, but the cold doesn't run away from their country.

Google partners with BWSS "Safe Home"

The cases of domestic violence peaked during the pandemic as the majority of the victims were trapped with an abusive

Bethany Adoption Services "Raised Right"

Bethany Adoption Services "Raised Right"

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption.

Salvation Army print ad

Salvation Army: Inequality has two sides.

Inequality has two sides.

Advertising Agency: WMcCann, São Paulo, Brazil

Connect for Climate "Humanity's Horoscope"

Short rationale: This project was created as a D&ad New Blood entry

Red Cross

Red Cross: A war can break a nation. Your help can fix it.

A war can break a nation. Your help can fix it.

Advertising School: Miami Ad School / ESPM, Brazil

Keeping obesity out of childhood

Ad Council "Keeping obesity out of childhood"

Childhood obesity is a serious cause for concern in the United States.

Salvation Army: Ex-Valentine's Day

Everyone has memories of ex-boyfriend or girlfriend, and when the ex is the one who ended the relationship, the physi

Her Street - We honor the women

Countless Black women have been victims of police violence and the only way to remember their names, is to never stop

WWF Be careful

WWF Be careful

Advertising School: Miami Ad School, Miami / Hamburg
Art Directors: Cristen Arauz, Theresa Heil

Time's Up "Two acts of kindness with one tweet"

If COVID-19’s taught us anything, it’s that essential workers are an incredibly important aspect when it comes to kee

Salvation Army print ads

Salvation Army: Helped Me Win

Advertising Agency: Grey, Toronto, Canada

UN World Food Programme "Foodie"

Synopsis:

Salvation Army print ad

Salvation Army: To you it's an old book, to him it's a new story.

To you it's an old book, to him it's a new story.

Client: Salvation Army

Salvation Army "Nobody should be left alone"

Salvation Army "Nobody should be left alone"

Nobody should be left alone.

Advertising Agency: Make it Simple, Finland

Nest "Safe Sleeve"

Title: Nest Safe Sleeve

School: Miami Ad School San Francisco

The Salvation Army ads

The Salvation Army: Coin-shells

Advertising Agency: Try/Apt, Oslo, Norway

The Trevor Project

The Trevor Project: Words can kill

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA

The Salvation Army ads

The Salvation Army Unhoard

Advertising Agency: WMcCann, Sao Paulo, Brazil

Cards For Sexuality: A case study Video for Young Glory Brief

Problem : In society’s sexual conversation, it often seems like men do most of the talking.