Swedish Armed Forces "We don't always march straight" by Volt

Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt

This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride.

Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe.

The ad was published in Swedish newspaper, billboards around the festival and was posted on social media.

We don't always march straight.

But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se

Advertising Agency: Volt, Stockholm, Sweden

Art Directors: Jörgen Berglund, Johanna Johanssons
Copywriters: Daniel Jakobsson, Christian Heinig
Project Manager: Malin Almqvist
Production Manager: Sofia Heinig
Planner: Cornelia Wangel
Final Art: Åsa Stjärnquist
Account Director: Henrik Stampe
Photographer:Martin Lidell

Country
Sweden
Media
Print

Category

Brand

Ad Agency
Volt
By adRuby, 25 August, 2018

Similar content

WWF advertisements

WWF: "Limited edition for lack of material."

Limited edition for lack of material.

Client: WWF (World Wildlife Fund)

Salvation Army "Nobody should be left alone"

Salvation Army "Nobody should be left alone"

Nobody should be left alone.

Advertising Agency: Make it Simple, Finland

Detran-GO "Sensitive Content"

Detran-GO "Sensitive Content"

Client: Government of Goias, Detran-GO

Sensitive Content

Nest "Safe Sleeve"

Title: Nest Safe Sleeve

School: Miami Ad School San Francisco

WWF "Pyros collection"

WWF creates furniture from burned wood "Pyros collection"

To raise awareness of the forest fires in Portugal, which continue to grow every year, WWF and its FCB agency

Action Against Hunger "Did you hear that sound?"

Paris agency Hungry & Foolish carried out last week to help Action Against Hunger raise awareness about the catas

Feed New York

The City Harvest Campaign: Feed New York

We've become a nation of abundance.

The Salvation Army ads

The Salvation Army: Coin-shells

Advertising Agency: Try/Apt, Oslo, Norway

Amnesty International print ads

Amnesty International: Speak your mind

For a world where you can speak your mind.

Advertising Agency: Grey Worldwide, İstanbul, Turkey

Greater Vancouver Food Bank ads

Greater Vancouver Food Bank - Boink Day

Boink For Good

Advertising Agency: Spring Advertising, Vancouver, Canada

Surfrider Foundation print ads

Surfrider Foundation: Help us to sue the polluters

Busted! Help us to sue the polluters. Donate.

Client: Surfrider Foundation

Hispanic Against Drunk Driving print ads

HADD: Monsters do exist

Monsters do exist. If you drink, don't drive.

Advertising Agency: Concept Café, Miami, USA

East African Wildlife Society print

East African Wildlife Society: 5 easy ways

5 easy ways to kill an elephant

Client: East African Wildlife Society

Assembleia Legislativa ads

Assembleia Legislativa: Don’t let the junk food win

"Don’t let the junk food win. Or you’ll lose to yourself.

WWF ads

WWF: What on earth are we doing to our planet?

What on earth are we doing to our planet?

Advertising Agency: UncleGrey, Denmark

Conservation International

Conservation International: preserve several species in Brazil

"If man needed the blue macaw's meat would they be endangered?

WWF outdoor ads

WWF: If the ice melts away life melts away.

If the ice melts away life melts away.

If we waste energy the planet will foot the bill.

Salvation Army print ad

Salvation Army: To you it's an old book, to him it's a new story.

To you it's an old book, to him it's a new story.

Client: Salvation Army

Merry Easter

Alzheimer Association of Israel: Merry Easter

In the Season's Spirit, the Alzheimer Association of Israel decided to release a unique campaign – s

ADIRT: #Likeanimals

In response to the unstoppable surge of immigrants' waves and given the scope of this impending humanitarian disaster