The story's in the details

"True liability for France’s tainted victory over Ireland following Thierry Henry’s handball remains a controversy. But when consideration is given to referee Martin Hansson’s background as a professional firefighter and a hunter by hobby, it becomes difficult to excuse a lapse in alertness, especially when the stakes are high and the outcome decides the players in the upcoming FIFA World Cup."

"The next time an accusation of ball tampering brings a cricket test to scrutiny as it did in the case of England vs. South Africa, it may be a good idea to keep an eye on the bowlers and check if they are sneaking a mint in their mouths. Mud, sweat, and even sugary spit are but a few of the tricks used in the game to alter the swing by polishing one half of the cricket ball."

"It takes one Al-Qaeda terrorist trained in Yemen and arrested in Detroit airport with 80g of explosives in his underpants to make underwear a more scrutinized travel necessity than a bottle of water, discourage several million Middle-Eastern tourists from visiting Disneyland and convince the latest Nobel Peace Prize winner to reconsider shutting down Guantanamo Bay."

"Zucchini and lettuce are but a few of the vegetables in the home gardens of the suddenly very Green-conscious Obamas and Browns. But when it comes to leading by example, the latest motion picture featuring planet-conscious blue aliens may end up resonating more with people than the disappointing outcome of the climate change summit in Copenhagen."

"When a country’s consumption of Swiss chocolate drops overnight, the first reason that comes to mind isn’t politics. But it appears that the Swiss police briefly arrested Gaddafi’s son for a minor crime, and if anyone could ever find a reason to boycott Switzerland, it would be Colonel Gaddafi."

"It’s harvest time, and the oil presses are churning. But when a field of cluster bombs lies between a Lebanese farmer and his only source of livelihood, it’s easier to understand why his son might trade a pickaxe for a machine gun."

Advertising Agency: JWT, Dubai, UAE

Creative Director: Russel Heubach / Copywriter: Sally Amirza
Art Director: Sally Tambourgi / Account Manager: Omar Adaoui