Banks are all about money, right?
Banking service is all about huge amount of papers and time, right?
Every banking problem can be solved according to an established pattern, right?
If a banking system works, why to change it?
Right?
If this is right, then Tochka is the wrong bank.
Client: Tochka
Advertising Agency: Voskhod Agency, Yekaterinburg, Russia
Copywriters: Anton Rozhin, Darya Ovechkina
Art Director: Agnieszka Brzezina
Account manager: Irina Shubina
Creative Director: Andrey Gubaydullin
Head of strategy: Dmitry Donik
Production: Daddy’s Film Production
Director: Ilya Naishuller
Post-production by: CGF
Music: Angel
Written & Performed by: Massive Attack
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