Hasbro "We All Can Take Care" by Ogilvy

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Baby Alive - We All Can Take Care

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New campaign for Hasbro brand Baby Alive, “We All Can Take Care”, reintroduces the doll as key in the development of children's sense of responsibility, empathy, respect. 

Advertising Agency: Ogilvy, São Paulo, Brazil

Client: Hasbro

Chief Executive: Fernando Musa
Chief Creative Officer: Félix Del Valle
Executive Creative Director:Marcio Fritzen
Associate Creative Director: Mathias Almeida, Teco Cipriano
Art Director: Teco Cipriano, Gabriella Pimentel, Thomaz Maksud
Copywriter: Mathias Almeida, Ygor Silva, Guilherme Rio
Producers: Fabiano Beraldo, Paty Silveira, Hellen Gazetta
Account: Denise Caruso, Felipe Obara, Renata Flores, Márcia Branco, Mary Lacoleta, Maria Eugenia
Planning: Thaís Frazão, Cleber Almeida, Mariana Crepaldi, Tu Moon
Media: André Gramorelli, Adeildo Souza, Danielle Conti, Stefanie Gambier, Vitoria Soares, Agnes Han
Ogilvy Content Studio: Gustavo Otto, Thiago Frias, Rayra Janau, Leonardo Araujo, Thiago Bancaro, Maria Eduarda Neves, Giovanne Formis, Ana Beatriz Almeida
Video Editor: Deydson Rocha
Client Approval: Kellen Silverio, Vanessa Giangiacomo
Production House: Corazon Filmes
Director: Will Mazzola
Executive Director: Igor Ferreira
Executive Producer: Renato Chabuh
Photography: Ted Abel
Team Corazon: Júlia Kannebley, Danielle Oliveira, Juliana Sigolo, Fe Bley, Mariana Becker, Lucas Aires
Post Production: Matheus Scatolini, Hub Vfx
Motion: Matheus Scatolini, Hub Vfx
Sound Production: Shuffle Audio
Team Shuffle:Alexandre Marcondes, Henrique Ruiz Nicolau, Chico Castellano

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