Heart Salt - It's time to stop the inappropriate behaviour

Ad Agency
Video advertising:

It's time to stop the inappropriate behaviour. 

It's the high levels of sodium in salt which can lead to high blood pressure and heart disease. 

We encourage everyone to take action by reducing their sodium intake and to prevent Heart A-Salt. 

Find out more at:

Advertising Agency: Saatchi & Saatchi Wellness, Sydney, Australia

Executive Creative Director: Craig Chester
Creative Team: Craig Chester, Emily Knight-Kristoffersen
Client Services Director: Samantha Stuart
Music / Audio Engineer: Luke Mason / Stellar Entertainment
Sound Production: Stellar Entertainment
Vocals: Amy Longhurst
Animator / Illustrator: Monkeystack

Client: NBI
Brand: Heart Salt

Monkeystack senior production manager Stuart MacKenzie said: “The animation throughout the film was carefully considered, ensuring that every food scene mirrored real-life behaviour, albeit in a suggestive and humorous way.

“A retro illustration style and hand drawn animation was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned”.