The new global advertising campaign for Cupra Formentor

The advertising agency &Rosàs signs the new global advertising campaign for Cupra, with FC Barcelona and Ter Stegen as protagonists.

The campaign transmits very concrete values ​​such as effort, passion, perseverance and conviction. Values ​​that FC Barcelona shares with CUPRA, a brand that remains faithful to its philosophy of promoting love for cars and driving in the era of electrification with the launch of pre-reservations for the new CUPRA Formentor.

The spot ends with a declaration of intent with an eye toward the future:

If they don’t understand why, they will - New CUPRA Formentor

The advertising campaign, starring FC Barcelona goalkeeper and CUPRA global ambassador Marc Ter Stegen, has been directed by Nicolás Méndez (CANADA), produced by CANADA and shot in Barcelona.

In the coming weeks, the campaign will be broadcast globally on television and it will be possible to reserve the exclusive launch edition of the new CUPRA Formentor on the cupraofficial.es website.