Nissan introduced its new logo with the launch of its new electric car, Nissan Ariya. Thus, Nissan has taken its place among the car manufacturers that have changed the logo.
The new logo will start appearing on all channels, both digitally and physically, from this month. Nissan's electric vehicles will have a specially lit logo that lights up with 20 LEDs (corresponding to the number of years between logo redesign) as an important visual reminder that Nissan is heading towards an electric future.
Nissan Ariya, recently introduced as the brand's first crossover EV, is the first car to be introduced with the new logo.
"The Nissan Ariya is our latest electrified vehicle, packed with advanced technology," said Nissan's senior vice president of global design Alfonso Albaisa. "It's the perfect platform for this new logo."