Toyota Prius Hybrid: Toyota Positive Stories

The movement brightening Britain with a car that runs on electricity, fuel and positivity. We want to inspire uplifting gestures and selfless acts of thoughtfulness by combining the good-natured public spirit with the positive power of our new Prius Plug-in Hybrid. Submit your positive idea and we could give you one of our pioneering Hybrid cars to bring it to life. Let's spread some positivity. www.toyotapositive.com

Client: Toyota Motor Corporation

Product: Toyota Prius Hybrid

Ad Agency: Saatchi & Saatchi

Exec Creative Director: Kate Stanners / Copywriter: Laurence Quinn / Art Director: Mark Norcutt / Account Director: Josh Sandford