Toyota Canada launches new Prius c in an unexpected way. Prius c has a message for the world: finally, a hybrid can be cool.
Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Brian Sheppard, Helen Pak / Art Director: Lena Lee / Copywriter: Kelly Finnamore / Agency Interactive Producer: Caroline Wrinch / Website Development: Sajak and Farki, Paul Bazay, Dayle Wasylenka, Jenny Chan / Digital Producer: Lily-Ann Lee
Digital Production / Executive Producer: Amy Miranda / Lunch