Unicef "Children’s Rights — It’s in our DNA"

We have secured the world’s most important document for millions of years.

"This is a DNA sample containing the most widely ratified human rights treaty in history — the United Nations Convention on the Rights of the Child
Children’s Rights — It’s in our DNA"

To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.

Advertising Agency: Hausmann, Oslo, Norway

Copywriter: Ida Fjeldbraaten
Copywriter: Torkel Skjolden
Art Director: Marcus Hassel
Graphic Design: Rune Tyvold
Graphic Design: Kristine Gulheim