UNICEF: Escape Ends Here

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of the child a Swedish law. During 2 weeks in October, we projected moving light silhouettes of children on facades of several public places in Stockholm. They were moving: Laying down, running with large backpacks or slowly strolling, as if they had nowhere to go. Through an emotional design concept, we got people to react, and got an earned media reach of 25M. So far, 45 482 have signed our petition to make UN Convention on the rights of the child Swedish law.


Advertising Agency: Deportivo, Stockholm, Sweden

Category

Ad Agency
Deportivo

Brand

Media
Online
Country
Sweden
By adRuby, 23 June, 2014

Similar content

Unicef: for children in Chad

Client: Unicef

Advertising Agency: 180heartbeats+Jung von Matt, Warsaw, Poland

UNICEF: it is not a game

In an effort to raise awareness of the situation of children in South Sudan, UNICEF embarked on an u

UNICEF: Put yourself in their shoes

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia

UNICEF

UNICEF "You're not the only one telling stories to take them to bed."

You're not the only one telling stories to take them to bed.

Client: UNICEF

Unicef "The Class of No Tomorrow"

Today, 1 in 3 children are out of school in countries affected by war of disaster.

UNICEF print ads

UNICEF: See what you can switch on, when the screen is off

See what you can switch on, when the screen is off.
Unicef

 

UNICEF: Liam Neeson's Plea to End Violence Against Children

Every day, out of the spotlight, children are subjected to appalling cruelty and abuse.

Unicef: The Bathroom Store

1 in 6 people in the world don’t have access to a clean, safe toilet.

UNICEF print ads

UNICEF: Child abuse leaves indelible damage within.

Child abuse leaves indelible damage within.

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

UNICEF print ads

UNICEF: A child who learns is an adult who teaches.

A child who learns is an adult who teaches.

Unicef: Repay For Good

The challenge:

Unicef: message using #nonamematch

The Situation: Paraguay has a high number of children under 1 year old without birth certificate.

UNICEF

UNICEF "Every share hurts" by Y&R

"Every share hurts.

Unicef Tap Project

Unicef Tap Project - ACQUA for LIFE

"A glass of tap water has the power to change the world.

UNICEF print ads

UNICEF: Far too often, a toilet is just out of reach.

Far too often, a toilet is just out of reach.

 

UNICEF: Making the invisible visible

UNICEF: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria

Unicef "Children’s Rights — It’s in our DNA"

We have secured the world’s most important document for millions of years.

The sound of Death – UNICEF

Every day 1,000 children die of diseases caused by waterborne diseases.

UNICEF

UNICEF "Maybe this way you care."

Maybe this way you care.

Client: UNICEF