UNICEF "Toys are us"

Children in countries like Congo, Nigeria, Myanmar, Philippines, and Syria are being recruited forcefully whether to the governmental army or non-stated armed gangs. Numbers of child-soldiers around the world has increased rapidly and one out of twelve kids lives a distorted childhood. Subsequently the normal state of a kid is to play with toys, today they are just a mean to carry weapons, thereby at LEAP STUDIOS, we decided to spread awareness and shed the light on this issue by crafting this campaign from the idea all the way to sketching, modeling, texturing, lighting, rendering, and creative retouching. *This is an initiative and not a real advertising campaign

Advertising Agency: LEAP Studios, Cairo, Egypt

Creative Director: Kerollos Magdy
Art Director: Kerollos Magdy, Tamer Samy
Copywriter: Amr El Massri, Kerollos Magdy
Illustrator: Mohamed Hamid
3D artists: Shadi Xeiian, Ibrahim Satour, Mohammed Nasr
Retouchers:Kerollos Magdy, Mohammed Nasr