VicRoads: Respect our Road Workers

Joel Beath said: "Using this filmic technique along with a strong, narrative voice over creates a sense of perspective both in visual communication and in the mindset we are encouraging. It adds a sense of scale to the job of maintaining Victoria's roads and communicates that road works are a small part of a longer journey."

CD - Joel Beath
AD - Sarah Mundine
Writer - Joel Beath 
Production house - New McPherson
Director - Eugene Perepletchikov
Producer - Travis Crosbie
DOP - Simon Davies

Category

Ad Agency
Loud & Clear

Brand

Media
TV / Film
Country
Australia
By adRuby, 22 January, 2015

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