Volvo is "Truly Cool"

"True luxury is having all the tools you need to make life great...and when you're a professional ice sculptor those tools include oversized block clamps, chainsaws, a grinder, chisels and a torch.

Watch snow fly as 3600 lbs of ice is transformed into the smooth forms and iconic curves of the Volvo S60. Visit http://facebook.com/volvocarsus for behind the scenes video of this cool creation taking shape.

Happy Holidays from the Volvo Family to Yours!"

Advertising Agency: Plan B, Chicago, USA

Creative Director: Terry Mertens / Art Director: James Pinkerton / Copywriter: Cole Orloff / Additional Credits: Mike Reed / Ice Sculptor: Nate Johnson / Photographer: Ben Reed

Category

Ad Agency
Plan B

Brand

Media
TV / Film
Country
United States
By adRuby, 15 January, 2013

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