XIAOMI "MI KIDS GPS SMART WATCH"

For a long time, Chinese children was exposed to various dangers of going missing, and this country hasn’t release any efficient technical alert system like American’s “AMBER Alert“, to help Chinese parents stay connected with their kids, this is why XIAOMI launched this product and campaign

MI KIDS GPS SMART WATCH = STAY CONNECTED ( Background: It is essential to find your lost child in the golden 72 hours when a natural disaster happens. )

MI KIDS GPS SMART WATCH = STAY CONNECTED ( Background: The confusing urban jungle is one of the reasons for children going missing in China. )

MI KIDS GPS SMART WATCH = STAY CONNECTED ( Background: Some missing children are abducted to rural areas. )

MI KIDS GPS SMART WATCH = STAY CONNECTED ( Background: In China, missing children often become the victims of organ trafficking. )

Advertising Agency: Publicis Shanghai, China

Creative Director: Will Tao, Zoe Zhao, TT Zhou, Roc Zhao
Art Director: Jared Yang, Aly Wang
Copywriter: Nokkia Wang, Jackie Zhang, Lydia Whittle
Illustrator: Sheng Qiang, Yuan Wei, Ben Guo, Tian Hua, Hui Yao
Retoucher: Junhao Liu, Nan Fei Wang