Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. 3M
  3. 3M "The tape that crosses through our hearts"

3M "The tape that crosses through our hearts"

3M "The tape that crosses through our hearts"
3M "The tape that crosses through our hearts"
3M "The tape that crosses through our hearts"
3M "The tape that crosses through our hearts"

Advertised brand: 3M
Advert title(s): THE TAPE THAT CROSSES THROUGH OUR HEARTS

Headline and copy text (in English): THE TAPE THAT CROSSES THROUGH OUR HEARTS

Advertising Agency: Sugar, Santa Cruz Bolivia

 Creative Director: Karel Guzmán
    Art Director: Andy Di
    Copywriter: Karel Guzmán
    Photographer: Shutterstock
    Additional credits: Zeina Chequer, Gabriela Salama, Rubi Caba
    Published: April 2019
    Short rationale: Our Client 3M Peru, asked us to make a campaign for their product the Reflective Tape 983, during the "American Cup Brasil 2019". 

The main consumers of this tape are the truckers and we talk to them through the excitement of soccer, because the Peruvian truckers travel the roads of South America and this time they arrive to "Brazil 2019", with the radio on and the horn ready to support each goal of the team.

Based on the Insight "Soccer is Joy for the Heart", it is born... “The tape that crosses through our hearts”.

Country
Bolivia
Media
Print

Category

  • Industrial & Agriculture

Brand

  • 3M
Ad Agency
Sugar
By adRuby, 10 June, 2019
  • Add new comment
  • 128 views

Similar content

3M ads

3M: Surround Sound Headphones

Advertising Agency: Grey 141, São Paulo, Brazil

3M ads

Sticky on both sides

Sticky on both sides.

Advertising Agency: Grey, India

3M Reflective Tape ads

3M: Reflective Power

Client: 3M Reflective Tape

Advertising Agency: Proximity, Santiago, Chile

Junkers Xmas

Junkers Xmas

Advertising Agency: Leo Burnett, Portugal

Isover print ads

Isover: Noise perishes

Client: Isover

Oh Ouiiii
Noise perishes in Isover. Acoustic insulation for walls and ceilings.

Supra Pens

Supra Pens: "#learnbeyondgrades" by Monkey Wrench

Advertising Agency: Monkey Wrench, India

Off ads

OFF insect repellent

OFF insect repellent

Advertising Agency: MayoDraftFCB, Chile

Ecofill Ink Cartridges

Ecofill: Black runs out, story changes

"Black runs out, story changes.

Cyan runs out, story changes."

Pascoal Loteamentos "Your Dreams Grow Up With You"

Pascoal Loteamentos "Your Dreams Grow Up With You"

The Pascoal Loteamentos (Pascoal Allotment) is located in the thriving region of Palotina, being one of the best dest

Ecoya ads

Ecoya: Just add candlelight

Just add candlelight

Client: Ecoya Soy Candles

Advertising Agency: Special Group, New Zealand

Familia Institucional outdoor ads

Familia Institucional: Napkins one at a time

Client: Familia Institucional Napkins

Advertising Agency:Creamos, Medellín, Colombia

Smyle

Who Wants to Brush with Plastic? A Wake-Up Call for a Cleaner Future

Here’s the truth: plastic doesn’t belong in your bathroom — or your ocean.

BIC ads

BIC: Writes 2 kms. Bic.

Writes 2 kms. Bic.

DongPeng ads

DongPeng: Extra-strong ceramic tiles

Client: DongPeng

It's hard.
Extra-strong ceramic tiles.

Smart Prague: "Go eco, breathe cleaner" by Nydrle

Smart Prague: "Go eco, breathe cleaner" by Nydrle

Advertising Agency: Nydrle, Prague, Czech Republic
Creative Director: Roman Cihalik

Stihl ads

The most powerful leaf blower

Leaf Blower BG-86D.
The most powerful leaf blower.

Moleskine

Moleskine: Picasso, Van Gogh and Hemmingway

Every Moleskine ever used has its own story. Just as everyone using one, has theirs.

GRDF "The Farewell Party" by Rosapark

The Farewell Party

New GRDF* campaign from Rosapark

Baygon ads

Treat them as they treat you

"Treat them as they treat you."

Advertising Agency: ZEA BBDO, Caracas, Venezuela

Stihl

Stihl: une tres bonne annee

Advertising Agency: Altmann + Pacreau, Paris, France

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Rabea’s Trigger Mug: Bridging Tradition and Technology for Gamers

From Silent Statistics to Urgent Action: Inside L’Enfant Bleu’s Child Abuse Awareness Campaign

TUI’s New Christmas Book

A Festive Flight of Fancy: TUI's Elves Take Center Stage in a New Christmas Tale

Brewing a Better Tomorrow: San Francisco Bay Coffee’s Animated Leap into Sustainability

A Bank Ad That Blooms Beyond Banking: Banque Populaire’s New Campaign

Vodafone Celebrates 40 Years of Connections with Nostalgic Christmas Campaign

Waitrose’s Whodunnit Christmas Ad: Sweet Suspicion

#NePasIgnorer: A Campaign That Demands Action Against Violence Towards Women

Toyota BZ4X: Breaking Barriers with the 'Secret Worth Sharing' Campaign

Unforgettable: The Final Serve of Rafael Nadal's Legacy

Pagination

  • Previous page
  • 5
  • Next page

Popular ads

Vodafone Celebrates 40 Years of Connections with Nostalgic Christmas Campaign

Valentine’s Day Marketing Done Right: How Morrisons and Leo Burnett Win Hearts (and Sales)

Diesel print ads

Diesel: Fresh & Bright Superheroes

Heineken "Home Gatherings" by Publicis

SNCF Voyageurs

Celebrating Every Journey: SNCF Voyageurs Debuts a Multifaceted Visual Identity

Idris Elba in Sky Cinema's "Your Ticket to the Big Screen"

McDonald's "i'm lovin' it"

McDonald's "i'm lovin' it"

KFC "Hot & Spicy"

KFC "Hot & Spicy"

Best Friend Forever

Best Friend Forever, focuses on bringing art and essay films to the international market

Ecovia ads

Don't drink/speed/text and drive

Pagination

  • Previous page
  • 5
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal