Adidas: Feel The Game

Adidas ads
Adidas

Introducing: Shoemotion

Situation: Fans go to the stadium to watch a soccer game.

Product innovation: At the entrance Fans receive special insoles depending on the team they support. The insoles have vibration sensor chips that are linked to the sensors at the goals. As the ball crosses the goal line, the insoles vibrate.

By this mechanism, soccer fans can interact with the game on a whole other level. They get the chance to literally feel with their team. It will maximize the emotional experience and the community spirit.

Client: Adidas

Advertising School: Miami Ad School, Berlin, Germany

Tutor: Niklas Frings-Rupp / Art Director: Ahmet Kilic / Copywriter: Dany Rothemund

Country
Germany
Media
Print

Category

Brand

Ad Agency
Miami Ad School
By adRuby, 6 February, 2013

Similar content

Adidas "Adidas 50/50" idols, inspirations, and stars

According to a study, over 40% of girls quit sports during their teenage years.

Crocs "Comfort Knows No Companion"

Crocs "Comfort Knows No Companion"

Title: Comfort Knows No Companion

School: Miami Ad School San Francisco 

Adidas: Winning never quits, play like The Engine.

Winning never quits, play like The Engine.

Arsenal & Adidas "Meet Len. Len is all of us"

Adidas sportswear brand and Arsenal football club launched a joint campaign in

Adidas: Battle Pack

Introducing the Battle Pack. Wearing the Battle Pack means you know there is only one way to play.

Adidas "Infinite Play"

Trade Adidas gear in. Don’t throw it out. Get rewarded and together we keep it out of waste.

Atlanta Hawks' Trae Young Pushes the Limits of 'Impossible'

Trae Young's stand-out achievements and unconventional moves on the basketball court are celebrated

Made by girls, for girls

Advertising Agency: Sid Lee, Canada

adidas: Your future is not mine

In this short film directed by Terence Neale, Adidas Originals partners with some o

Adidas "747 Warehouse St." by Kamp Grizzly

Client: Adidas

Advertising Agency: Kamp Grizzly, USA

Adidas & Foot Locker "Cities Made To Create"

84.Paris launches "Cities Made To Create" to promote CHILE 20, the exclusive Adidas original

Diesel ads

Diesel: Flop wise

Advertising Agency: Miami Ad School, Miami, USA

Nike: Future Running with Google Glass

This is a Miami Ad School Europe Student Casestudy: No relation to Google or Nike.

Adidas: Superstar shoe

When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambigu

Adidas "This is family" by iris

Iris has released a new launch film for Adidas x Arsenal’s third kit.

American Apparel

American Apparel: Remarkably ambiguous

American Apparel: fashion or tacky?

Adidas: Here to create - Hannah Bronfman - Robin Arzon - Caroline Wozniacki

Meet the women who are reshaping sport through creativity.

Adidas "Fearless AF" by Kamp Grizzly

Client: Adidas

Advertising Agency: Kamp Grizzly, USA

Levi's ads

Levi's: Has things that just combine with jeans

Has things that just combine with jeans.

Adidas ads

Adidas: paper toy shoe

Client: Adidas

Advertising Agency: Numbersix, Milan, Italy