Milan is a city known for its fashion, design, and culture. But it is also a city that embraces street art as a form of expression, creativity, and social commentary. From the historic Leoncavallo center to the modern Porta Garibaldi station, Milan’s walls are covered with colorful murals, stencils, and graffiti by local and international artists.
One of the latest initiatives to promote and support street art in Milan is the collaboration between Peugeot and the Wunderkammern Gallery. The French carmaker has launched the new Peugeot e-2008, an electric version of its compact SUV, and has chosen Milan as one of the European cities to showcase its innovative and eco-friendly features.
The Peugeot e-2008 is not only a stylish and spacious vehicle but also a smart and sustainable one. It has a 51 kWh battery that allows a range of up to 250 miles, a 156 hp electric motor that delivers a smooth and silent performance, and a 10-inch touchscreen that integrates advanced connectivity and navigation functions. The Peugeot e-2008 also has a distinctive design, with a futuristic grille, LED headlights, and a signature claw effect on the rear lights.
To celebrate the launch of the Peugeot e-2008, Peugeot and the Wunderkammern Gallery have invited four renowned street artists to create original artworks inspired by the car and its values. The artists are: 2501, an Italian artist who combines geometric shapes and organic forms in his abstract compositions; Alex Senna, a Brazilian artist who depicts scenes of love, joy, and loneliness in his black and white drawings; Eron, an Italian artist who uses spray paint and brushes to create realistic and poetic images; and Tellas, an Italian artist who explores the relationship between nature and urban spaces in his colorful and minimalist paintings.
The artworks of the four artists will be displayed in different locations around Milan, creating a street art itinerary that invites the public to discover the city and the Peugeot e-2008. The locations are: Via Tortona, a former industrial area that has become a hub for design and innovation; Via Melzo, a residential street in the Porta Venezia district that hosts a variety of cultural and social events; Via Vigevano, a lively street in the Navigli area that is full of bars, restaurants, and shops; and Via Watteau, the home of the Leoncavallo center, one of the oldest and most famous social and cultural spaces in Milan.
The street art project is part of Peugeot’s strategy to connect with the urban environment and the people who live in it. Peugeot believes that street art is a powerful way to express the identity, diversity, and creativity of a city and to communicate the values of the Peugeot e-2008: innovation, sustainability, and elegance.
The street art project will run until the end of November 2023 and will be accompanied by a series of online and offline activities, such as guided tours, workshops, and contests. The public can also follow the project on social media using the hashtags #PeugeotElectricArt and #PeugeotE2008.
If you are in Milan or planning to visit soon, don’t miss the opportunity to see the amazing artworks of the four street artists and to experience the new Peugeot e-2008, the electric SUV that supports street art in Milan. Btw, the new Peugeot e-3008 fastback SUV is available now!