Philips "There's always a way to make life better"

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Interactive running shirts during Eindhoven Marathon

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Advertising Agency: Ogilvy Social.Lab, Amsterdam, Netherlands

During the Marathon Eindhoven 2019, three runners wore a special designed interactive LED shirt  which displayed the distance to the nearest AED (Automated External Defibrillator) in real time.  Attention was drawn to the importance of having a 6-minute zone in a city such as Eindhoven. Give a ❤ for a heart-safer city. 

In the event of a cardiac arrest, resuscitation within 6 minutes is crucial. That's why Philips sponsored AEDs, making Eindhoven heart-safer.

Client: Philips

Creative Director: Gijs Sluijters
Creative Director: Joris Tol
Strategy Director: Rogier Van Der Werf
Account Director: Pauline Landa
Account Manager: Myrte De Jonge
Production Company: Bandit Amsterdam
Technical Director: Mario Piepenbrink

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