Advertising Agency: Ogilvy Social.Lab, Amsterdam, Netherlands
During the Marathon Eindhoven 2019, three runners wore a special designed interactive LED shirt which displayed the distance to the nearest AED (Automated External Defibrillator) in real time. Attention was drawn to the importance of having a 6-minute zone in a city such as Eindhoven. Give a ❤ for a heart-safer city.
In the event of a cardiac arrest, resuscitation within 6 minutes is crucial. That's why Philips sponsored AEDs, making Eindhoven heart-safer.
Creative Director: Gijs Sluijters
Creative Director: Joris Tol
Strategy Director: Rogier Van Der Werf
Account Director: Pauline Landa
Account Manager: Myrte De Jonge
Production Company: Bandit Amsterdam
Technical Director: Mario Piepenbrink