Happydent White "Whitest White"

Around the world regularly going to the dentist is considered a tedious but necessary practice. In Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit.

On the other hand, you can get ‘whiter than white’ teeth by just chewing a gum.

Client: Happydent White

Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka

Chief Creative Officer: Rajiv Menon
Creative Director: Dilshard Ahamed
Creative Group Head / Art Director: Mudith Jayasekera
Senior Art Director: Chulangi Hettiarachchi
Senior Account Executive: Shelley Wickramasekera