Around the world regularly going to the dentist is considered a tedious but necessary practice. In Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit.
On the other hand, you can get ‘whiter than white’ teeth by just chewing a gum.
Client: Happydent White
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Creative Officer: Rajiv Menon
Creative Director: Dilshard Ahamed
Creative Group Head / Art Director: Mudith Jayasekera
Senior Art Director: Chulangi Hettiarachchi
Senior Account Executive: Shelley Wickramasekera