Audemars Piguet's Seek Beyond ad campaign

Ad Agency
Video advertising:

Audemars Piguet, the renowned Swiss watchmaker, has always been guided by a connection to nature, family roots, and creative know-how. With a history rooted in Le Brassus in the Joux valley, the brand has consistently reinvented itself and its vision of luxury, staying true to its values and identity.

The brand's latest campaign, conceived and shot in the valley, celebrates Audemars Piguet's past and future, inviting clients and artisans alike to embrace its philosophy of Seek Beyond. The campaign showcases the brand's free spirit through an ambitious and poetic approach, co-signed by Publicis Luxe.

The Seek Beyond philosophy encourages individuals to seek their path and transcend boundaries to capture what young souls, artists, and inventors perceive. This philosophy is evident in Audemars Piguet's avant-garde and assertive vision of luxury and the brand's dedication to watchmaking innovation.

The new ad campaign by Publicis Luxe is an invitation to those who dream of tomorrow's world and work to make these utopias a reality, to join the world of Audemars Piguet. With its dedication to the free spirit and innovative luxury, Audemars Piguet continues to inspire and create the most beautiful creations.


Chief Brand Officer: Olivia Crouan 

Global Head of Brand Communication: Valentin Bentz 

Brand Communication Manager: Katherine McKay 

Brand Communication Expert: Daphne Giorgetti  

Brand Communication Expert: Claudio Zenger 

Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia 

Art Directors: Anqi Lai / Elena Lightbody 
Commercial Lead: Camille Monange Rieu / Marion Forestier 


Print production: Iconoclast 

Photographers: Jonas Lindstroem / Éric Sauvage
Achat d’Art : Anne Traonouil / Béatrice Kagan 

 Film Production: Psycho 

Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet 

TV Producer: Sophie Megrous 

Post-production: The Mill 

Director: Neels Castillon 

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