Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Audi
  3. The new Audi R8. Go light. Go agile.

The new Audi R8. Go light. Go agile.

Audi incorporates the Audi ultra-lightweight technology in the new Audi R8. Technology that enables lighter and therefore more agile driving.
The high number of components made of carbon and ceramic in relevant areas of the vehicle give this sports car an even more dynamic character.
Each and every one of these elements defines and make up the claim of the launch campaign of this sporty model: "Go light. Go agile."

In this line of communication, the TV spot revolves around this concept. The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colours is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed.
The driver of the vehicle drives in sporty fashion over the checkerboard and successfully completes the series of colours. As a final twist, the driver gets out of the new Audi R8 and breaks the glass surface. The spot manages to convey the campaign concept "Go light. Go agile." with a spectacular performance of the new Audi R8. It communicates the result of the Audi ultra-lightweight construction technology while showing all the sportiness of the new Audi R8.

Advertising Agency: DDB, Barcelona, Spain

General Creative Director: José María Roca de Vinyals / Executive Creative Director: Fernando Barbella / Creative Directors: Alejandro Arriagada, Jaume Badia / Art Directors: Fernando Alcazar, Javier Rodriguez / Copywriter: Xavi Gimeno / Agency Producer: Vicky Moñino / Production Company: Agosto / Director: Nacho Gayan / Producer: Toni Moreno / Director of Photography: Patrick Duroux / Editor: Dani Arbonés / Post Production: Big Lazy Robot / Metropolitana / Post producer: Daniela Borges / Sound: Alex Perez / Imasblue / Music: Ramón Martinez / La Crem

Category

  • Automotive
Ad Agency
DDB

Brand

  • Audi
Media
TV / Film
Country
Spain
By adRuby, 7 December, 2012
  • Add new comment
  • 731 views

Similar content

Audi Q5 print ads

Audi Q5: Rearview camera standard

Advertising Agency: DDB&Co., Istanbul, Turkey

Audi A4 - Advanced Edition

Advertising Agency: DDB, Barcelona, Spain

Audi "Revolution meets electric."

Audi "Revolution meets electric."

Revolution meets electric.

Advertising Agency: DDB, Madrid, Spain

Audi ads

Audi exclusive customized paints

"Audi exclusive customized paints. Because the exact colour of your Audi is out there."

Audi e-tron "Revolution meets electric."

Audi e-tron "Revolution meets electric."

Revolution meets electric.

Client: Audi

Advertising Agency: DDB, Madrid, Spain

AUDI: Life is a ride

Advertising Agency: DDB, Spain

Audi TDI ads

Everyone knows Audi TDI

Audi TDI. Everyone knows the story.

Advertising Agency: DDB&Co., Istanbul, Turkey

audi ads

Audi - Easy park & Wake up!

 "Audi parking system. Easy park."

Volkswagen print ads

Volkswagen: Automatic Distance Control

Bi-Xenon Headlamps from Volkswagen.

Automatic Distance Control from Volkswagen.

Volkswagen ads

Volkswagen - The World is Your Home

The World is Your Home

Advertising Agency: DDB, Brussels, Belgium

Volkswagen "Here" by DDB Paris, France

Volkswagen offers an ode to « here » in a new series of films from DDB Paris.

Fiat print ads

Fiat: DNT LOL & DRIVE

DNT :) & DRIVE

DNT LOL & DRIVE

Audi - Wishing You a Merry End

Advertising Agency: Verba, Milan, Italy

Audi ads

Audi R8: 5 seconds time limit

Ogilvy Cape Town's pre-roll ad for the new Audi R8, which can do 0 - 100km/h in 3.5seconds.

Audi ads

Audi: Today, let your inner child play

Today, let your inner child play.
Montreal Audi Dealers proudly support the CHU Sainte-Justine Foundation.

Blood Alcohol Content

Volkswagen "Blood Alcohol Content"

People do the dumbest things when they are drunk.

Audi "What I want. What I can have"

Audi "What I want. What I can have"

What I want. What I can have. The Audi A6. Now with finance at 3.9% APR

Volkswagen print

Volkswagen City Emergency Brake

Volkswagen City Emergency Brake
For when you get distracted.

Advertising Agency: adam&eveDDB, UK

Audi

Audi: We turn winter into a perfect mechanism.

We turn winter into a perfect mechanism.

Client: Audi Service Winter Check

The new Audi RS 4 Avant - Cooling Down

In this film we observe an RS 4 cooling down after it’s been driven hard and fast, like a thoroughbred after a race.

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

A Love Letter to Our Real Valentines: Cats & Their Delectable Delights

Valentine’s Day Marketing Done Right: How Morrisons and Leo Burnett Win Hearts (and Sales)

When happn Meets Steve: The Future of Real-Life Dating in a Digital Age

Kellogg’s

Kellanova: How "The OG" Reclaims Its Breakfast Legacy

Experience of a Lifetime

Experience of a Lifetime: Discover Anantara Qasr El Sarab’s Desert Luxury

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

SNCF Voyageurs

Celebrating Every Journey: SNCF Voyageurs Debuts a Multifaceted Visual Identity

Celebrating National Day: APSCO’s Vision for a Greener, More Dynamic Kingdom

Ramires, Pure Blood Toyota

Ramires, Pure Blood Toyota: 26 Years of Automotive Excellence in Brazil

Touchboard Discounts

Touchboard Discounts from Itaú and Africa Creative

Pagination

  • Previous page
  • 4
  • Next page

Popular ads

Adidas

Adidas: This is

The Art of the Famous Order: McDonald’s and Stormzy Craft a Cultural Moment

Knacki Sausages

Knacki: 1,59€ Why pay more?

Febreze "bad odor has bad mood"

Febreze "bad odor has bad mood"

Givenchy Parfums and Pierre Gasly

Givenchy Parfums and Pierre Gasly: A Masterstroke in Luxury Branding

Diesel Jeans ads

Diesel Jeans - Be stupid

Hartz: Deliciously De-Lick-able Delectables

WWF print ads

WWF: Be a responsible tourist

Axe ads

Axe Shower Gel Cleaner

McDonald's Brazil and Duolingo: A Masterclass in Marketing Magic

Pagination

  • Previous page
  • 4
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal