Axe Deodorant Effect

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Axe print ads

Axe: That special something some people have.

That special something some people have.

Product: Axe Black

K-Y Jelly: side effect

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil

Axe: How you feel says it all

When you feel your finest, people perceive you as so much more.

Axe ads

Axe Shower Gel Cleaner

The cleaner you are. The dirtier you get.

Advertising Agency: BBH, London, UK

Axe: "First Impressions Count"

BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new propositi

Axe: Blast - score more

"Score more with the new Axe Blast!"

Advertising Agency: BBH Asia Pacific, Singapore

Axe is always good

Advertising Agency: BBH, London, UK

Client: Axe

Axe: Less effort, more style

A little effort goes a long way so make the most of your hair while it is still there.

Axe Anarchy shower gel

New Axe Anarchy. Unleash the Chaos

Advertising Agency: Buzzman, Paris, France

Axe print ads

Axe: 2010 World Cup Finals

Advertising Agency: BBH, UK

Axe ads

Axe: Revolving doors

Axe Effect

Client: Axe

Axe: The evolution of hooking up

Advertising Agency: Digital Republic, Cairo, Egypt

Axe's global redesign by PB Creative

Axe's global redesign by PB Creative

Axe's global redesign by the British agency PB Creative, aims to help the company remain loyal to it

Axe print ads

Axe: Sorry Harry

Advertising Agency: BBH, London, UK

Axe ads

Axe: Break the glass in case she said

Break the glass in case she said "no".

Advertising Agency: TBWA East Africa, Nairobi, Kenya

Axe ads

Axe: Girls Look Hot, Wet. Guy's Don't

Advertising Agency: Soap Creative, Sydney

Close Up print ad

Close Up: No one needs to know

No one needs to know what you've been eating.

Client: Close Up

Axe: Protect Us From The AXE Effect

There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous --

Pepsodent print ads

Pepsodent: Reaches impossible places

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil

Lynx: Rules to Rugby

With all this hype about the Rugby, Soap felt it was their duty to ensure everyone truly understood the rules of the