The Maison Cartier and Publicis Luxe have created a dreamlike adventure to celebrate the end of the year. The campaign is inspired by magical winter tales and Cartier's iconic jewels. The campaign invites us to cross the starry night aboard a fabulous ship and embark on an imaginary journey. The journey carries the world of Cartier and spreads the festive spirit around the world. The campaign features all the iconic jewels of the Maison Cartier, including the legendary Tank watch and the Love ring, spread around 16 animated capsules and a series of dreamlike images. Publicis Luxe has fully crafted this international campaign, which takes us on a magical journey to moments of enchantment and pure magic.
CARTIER INTERNATIONAL
Sr Vice President Chief Marketing Officer -Arnaud Carrez
Global creative & strategic communications director - Emmanuelle Guillon
Creative Product Content Director - Marco Terroni
Creative Product Content Senior Manager - Charlotte Temam
Creative Product Content Project Manager - Bettina Ghinozzi
Creative Product Content Post-Production Manager - Valentine Karas
PUBLICIS LUXE
Executive Creative Director - Jasmine Loignon
Associate Creative Director - Adrien Cussonneau
Copywriter - François Pelce
Art Directors - Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle
Associate General Manager - Amandine Ribeiro
Commerce: Iris Decoux, Sara Tazekrit, Valentine Guigou
Post-Producer - Laurence Lévy
Art Purchase - Veronique Bataille, Christine Bouffort, Beatrice Kagan
PRODUCTION
3D & Home Decor - Hugo Fournier produced by Watch Out
Animation and Interior Design - Mathematics
Production - Christine Bouffort (Prodigious)
Music - Prodigious
3D DOOH - AC3
NM Print et Digital – Maud Rémy-Lonvis
Post-production – Tout Joli
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