Lynx: Rules to Rugby

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Axe: Girls Look Hot, Wet. Guy's Don't

Advertising Agency: Soap Creative, Sydney

Axe is always good

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Axe: "First Impressions Count"

BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new propositi

Axe: Blast - score more

"Score more with the new Axe Blast!"

Advertising Agency: BBH Asia Pacific, Singapore

Axe Anarchy shower gel

New Axe Anarchy. Unleash the Chaos

Advertising Agency: Buzzman, Paris, France

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Axe: Revolving doors

Axe Effect

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Axe: Sorry Harry

Advertising Agency: BBH, London, UK

Axe print ads

Axe: That special something some people have.

That special something some people have.

Product: Axe Black

Axe: Less effort, more style

A little effort goes a long way so make the most of your hair while it is still there.

Axe print ads

Axe: 2010 World Cup Finals

Advertising Agency: BBH, UK

Axe: The evolution of hooking up

Advertising Agency: Digital Republic, Cairo, Egypt

Axe's global redesign by PB Creative

Axe's global redesign by PB Creative

Axe's global redesign by the British agency PB Creative, aims to help the company remain loyal to it

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Axe: Break the glass in case she said

Break the glass in case she said "no".

Advertising Agency: TBWA East Africa, Nairobi, Kenya

Axe: Protect Us From The AXE Effect

There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous --

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Axe Deodorant Effect

"She was just another one."

Advertising Agency: Lowe MENA, Dubai, UAE

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Axe: Even angels will fall

Axe Excite
Even angels will fall.

Advertising Agency: DDB, Latina, Puerto Rico

Axe "The AXORCIST"

There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society.

Axe print ads

Axe: Anarchy for him + for her

New Axe Anarchy for him + for her
Unleash the chaos

Axe: Shazam/TV integration

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful

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Axe Shower Gel Cleaner

The cleaner you are. The dirtier you get.

Advertising Agency: BBH, London, UK