Burger King "QR Code" Free Whopper

Burger King Brazil has approved an interactive campaign that allows its consumers to win a free Whopper. The campaign offers a free Whopper if you can capture the moving QR code.

Co-produced with creative agency David Sao Paulo, the ad shows an animated QR code revolving around the television screen. The brand invites consumers to participate in the campaign, saying If you are fast enough to catch and scan the QR code while watching TV, you can win a free hamburger.

Unfortunately, while the QR code can only be scanned on TV, the code does not work when watching on YouTube.

Burger King added that there would be only 10,000 free Whoppers.

CREDITS:

Agency: David Sao Paulo
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Rogério Chaves, Fabrício Pretto
Creatives: Rogério Chaves, Fabrício Pretto
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso
Edit: Leonardo Nichida
Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Defina, Renata Oliveira
Innovation and Technology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patricio
AGENCY: DAVID Miami
Group Account Director: Stefane Rosa
Management Account: Jenny Gobel
Executive Account: Rachel Startz
Executive Producer: Carlos Torres
Associate Producer: Tomas Diego
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Client:
Burger King Brazil
Ariel Grunkraut, Thais Nicolau, Filipe Botton, Stephanie Pellin, Marilia Santos e Vinícius Simon de Freitas
Burger King Global
Marketing Officer Global Chief: Fernando Machado
Head of Global Marketing: Diego Suarez
Sr Brand Manager Global Marketing: Rachel Kellerman
Burger King North America
President, Burger King North America: Chris Finazzo
Head of Marketing North America: Marcelo Pascoa
Head of Marketing North America: Renato Rossi
Director of Marketing Communications: Rogelio Magana
Manager, Advertising: Rachel Williams
Director, Media & Social Channels: Jorge R. Oliveira
Social Media Digital Marketing: Flavia Guetter
Sr. Analyst, Media: Richardson, Rebecca
PRODUCTION
Hogarth, Sao Paulo
EDITORIAL
Cosmo Street, Miami