CANAL+: "CANAL Classico" by CANAL+

This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm.

BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters’ passion?

This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls.

A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most.

The dolls have already been pinned more than 3 million times! Check it out here: https://www.cavapiquer.com/

CLIENT CANAL+
CLIENT MANAGEMENT - Mathilde VILLETTE
Jordane DE VILLARET
Gauthier LAPEYRONNIE

AGENCY BETC

AGENCY MANAGEMENT   - Guillaume ESPINET
   - Valentin BECK
   - Thibault CUISINIEZ
   - Pierre-Alain MOREAU

EXECUTIVE CREATIVE DIRECTOR - Stéphane XIBERRAS

CREATIVE DIRECTOR - Eric ASTORGUE

ART DIRECTOR - Guillaume FOUQUERE

DIGITAL ART DIRECTOR - Guilaume SIMONNEAU

COPYWRITER - Danae BILHEUDE

DIGITAL COPYWRITER - Charles BARRAUD

TRAFFIC - Elodie DIANA

PRINT PRODUCTION - Sarah BELHADJ