CANAL+ andBETC bring out a new campaign to promote the broadcaster’s subscribers’ loyaltyprogramme: CANAL+ FRONT ROW. The programme offers subscribers a privileged spotat the heart of entertainment.
As wediscover in this film, having the best seat changes everything…
We follow agroup of astronauts, about to take their first steps on a new habitable planet.But wait, what’s that crackling sound under the moonboot?
The film showsthe benefits offered to CANAL+ FRONT ROW subscribers. With VIP seats for thebiggest sports games, backstage access to TV-shows and invitations to shootingsof the CANAL+ series, CANAL+ FRONT ROW extends the TV experience beyond thescreen to let subscribers live and share special moments.
The film isbroadcast on French TV from the 13th of July, and also on CANAL+social media, as well as sent out directly to all subscribers.
CLIENT MANAGEMENT: Guillaume Boutin
Sophie Anselmino
Loraine Marchand
AGENCY BETC
AGENCY MANAGEMENT: Guillaume Espinet
Frédérique Leboucher
Marie Lequime
Marion Leprêtre
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTORS: Christophe Clapier
Jean-Christophe Royer
COPYWRITERS: Alban Gallée
Charles Pivot
PRODUCTION COMPANY: RITA :
Michel Teicher
Yannis Cullaz
Clément Massu
SOUND PRODUCTION: THE
PRODUCER: Xavier Gens
Ad Agency
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