Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign "A World of Goodness for Pets and our Planet".
Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.
Credits:
Client: Canidae Pet Food
Agency: HUGE
Agency Producer: Arielle Solc
Agency Creative Director: Meg Douglas
Animation Company: LOBO
Director: Mateus de Paula Santos, João Tenório
Executive Producer: Luis Ribeiro
1st AD: Ryan Dearth
Director of Photography: Erin ColleI
Line Producer: Paul Amorese
Head of Production: Clara Morelli
Producer: Aron Aguiar
Post-Production Producer: Tatiana Caparelli
Editor: Kaue Kabrera, Beto Araujo
CG Supervisor: Olavo Chagas
Art Director: Renato Klieger
CG Effects: Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas
Modeling: Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas
Rigging Supervisor: Felipe Gimenes
Rigging: Flavio Castello
Animation Supervisor: Helio Tak
Animation: Raphael Silva
Texture: Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas
Lighting & Render: Thiago Pereto, Lucas Cavaler
Color Grading: Leticia Blanco
Head of Compositing: Leandro Pena
Compositing: Leo da Silva
MaIe Paint: Ricardo Riamondi, Rudi Gude
Rotoscopy: Marcello Amigão, Rodrigo Vec
Stills Composition: Julio Saez
Music: Duotone
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