CarMax, Wasserman, and The Martin Agency once again deliver top basketball talent, and plenty of riffs on their legacies and stereotypes, in a continuation of the “Call Your Shot” campaign, produced by Valiant Pictures. Starring Stephen Curry of the Golden State Warriors, Sue Bird from the Seattle Storm and legendary sports columnist Adrian “Woj” Wojnarowski, the ads rob Curry of his “hagglin’’ (and his fourth championship), see Sue ‘Buckets’ Bird in action, and question the legality of Woj’s unique phone mount setup in a fun series of self-owns.
1. “Hagglin” starring Stephen Curry
2. “Quality Cars at Upfront Prices” starring Stephen Curry and Sue Bird
3. “Home Delivery” starring Sue Bird
4. “Curbside Pickup” starring Sue Bird
Click HERE to view the complete playlist.
The campaign follows Valiant’s preceding collaboration with CarMax and both agencies, previously spotlighting other NBA talent. Spots starring returning ambassadors Kelly Oubre Jr. and Zach LaVine will air at a later date.
CREDITS
Client: CarMax
Jim Lyski, CMO
Laura Donahue, VP of Marketing Services
Michael Reeder, Director Brand Video & Sports Marketing
Emily Layman, Manager - Marketing Operations
Shannon Troyka, Manager - Marketing Operations
Agency: Wasserman Media Group
Christa Newcomb, Vice President
Nick Lennon, Director
Zach Sansavera, Manager
Houston Greenberg, Associate Manager
Agency: The Martin Agency
Myna Sharma, Account Executive
Graham Unterberger, Creative Director
Dustin Dodd, Creative Director
Production Company: Valiant Pictures
Matthew D’Amato, Founding Partner & EP
Vincent Lin, Founding Partner & EP
Adam Zimmer, Executive Producer
Danny Corey, Director & DP
Editorial: Valiant Pictures
Danny Corey, Editor
Dan Edwards, Colorist
Bryan Curt Kostors, Composer
Audio Post: Trailblazer Studios
Eric W Johnson, Sound Mixer
Aurelia Belfield, Sound Coordinator
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