Children's Hospital Foundation of Richmond "The Wonders Within"

Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a  stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the Children’s Hospital of Richmond at VCU. The spot was helmed by creative animation studio LOBO, directed by Isa Littger.

"Working with Markham Yard on this incredible project has been so gratifying. We have gone from many in our region not realizing that a children’s hospital existed, to now a  community understanding and rallying around our hospital and this important building project. The work has made our hospital stand out in the hearts and minds of our community and provided us the all-important platform of awareness that enables our asks for philanthropic involvement to be positioned for success,” said Lauren Moore, President, and CEO of Children’s Hospital Foundation. “We are really excited about the way this  campaign highlights the solutions that are made possible through the development of our  new facility, as well as the possibilities it unlocks for the children in our care, their  families, and the larger Virginia community."

The advertising campaign comprises 30 Television running both locally and digitally, Print,  OOH, Programmatic Digital, and Direct Marketing.

"Children’s Hospital Foundation has been an incredible creative partner," said Markham  Cronin, Founding Partner at Markham Yard. "Working on their mission has been immensely fulfilling, and together, we have enjoyed crafting really unique creative solutions to bring this mission to life, in a category where that is really challenging to do.  It’s really powerful when you hear the stories firsthand from the patients, families, and staff, and it gives us vital perspective on how important this work truly is."

CAMPAIGN CREDITS 

Chief Creative Officer: Markham Cronin 

Group Account Director: Katie Coffey 

Account Manager: Salomé Berrebi  

Associate Creative Director: Michelle Azzi 

Senior Copywriter: Karina Bagdadi 

Art Director: Sofia Olarra 

Art Director: Laura Suescun 

Senior Producer: Alec Lopez 

Digital Director: Brent Carlin 

Production Company: LOBO

Director: Isa Littger

Executive Producer: Luis Ribeiro

Head of Production: Clara Morelli

Producer: Pablo Zurita

Post-Production Producer: Henrique Lovato

Post-Production Supervisors: Tatiana Caparelli, Rosângela Gomes

Assistant Post-Production Supervisor: Bruna Boretto

CG Production Supervisor: Cristiane Santos

Art Director: Felipe Jornada

Storyboard & Animatic: Rafael Fernandes

Color Script: Pedro Minho

Styleframes and Concept Art: Gabriel dos Anjos, Guilherme Lascasas

Character Design: Alexey Voltolino, Beatriz Mayumi

Head of CG: Fabio Shigemura

CG Lead: Danilo Enoki

3D Modeling/Texturing: Guto Sposito, Rodrigo Paulicchi, Cristiano Porfirio, Max Beggs, Ricardo Riamonde, Milton Dias, Fernando Azulini

3D Rigging: Felipe Gimenes, Rafael Dias de Moraes, Rafael Shiva

3D Animation Lead: Marcio Nicolosi

3D Animation: André Lorenzini, Larissa Paz, Karina Chung, Lucas Barbosa, Ewerton Farias

3D Lookdev/Lighting: Maurício Trivelin, Igor Colaiacovo, Vinicius Paciello, Milton Dias, Fernando Azulini

Motion Graphics: Murilo Coda

Compositing Lead: Leandro Pena

Compositing: Narayani Andrade

R&D Lead: Filipe Lopes

R&D: Carlos Sanches, Alexandre Jum Murata

FINISHING: ColorBars

Music / SFX / MIX: Tonal Chaos - Marc Aaron Jacobs