Coca-Cola: English, Arabic, Hindi and Ray's fresh beats

The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise about it. A mash-up of English, Arabic, Hindi and Ray's fresh beats, this music video is based on the awesomeness of an old favourite's new look.

Advertising Agency: Y&R, Dubai, UAE

Creative Director: Ash Chagla / Art Director: Kamel Ajerdi
Copywriter: Athina Afton

Category

Ad Agency
Y&R

Brand

Media
Online
Country
United Arab Emirates
By adRuby, 3 December, 2014

Similar content

Coca-Cola Taking Home Happiness #WishUponACoke

As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way hom

Coca-Cola ads

Coca-Cola: Cokesanta

Advertising Agency: Ogilvy & Mather, Shanghai, China

Coca-Cola: "The Chase" by Wieden + Kennedy

Vrrrrrrroooooom vroom. Honk. Screeeeeeeech. Honk Honk. Skrrrrrrrrrrt. Crash.

Diet Coke Presents: The Slender Vender

Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vend

Coca-Cola "Share A Coke"

“We pride ourselves on being a company that champions inclusivity and diversity, and through our Share A Coke campaig

Coca-Cola: Connecting Happiness

Advertising Agency: Bullet Promoções, São Paulo, Brazil

Coca-Cola: The songs we take for granted

The songs we take for granted, many have never heard.

Coca-Cola Offside by JWT

Advertising Agency: J. Walter Thompson, Dubai, United Arab Emirates

Coca-Cola: Happiness Factory

The Coca-Cola Company's newest instalment of the Happiness Factory series - The Great Happyfication.

Coca-Cola ads

Coca-Cola: #LetsEatTogether

Advertising Agency: Mayer/McCann Erickson, Bratislava, Slovakia

Coca-Cola "Open" by Wieden + Kennedy

It feels like the world is being torn apart. But it's never too late to start making things better.

Cristal

Cristal "Your house is your stadium."

Your house is your stadium.

Advertising Agency: Y&R, Lima, Peru

SABmiller Cristal

SABmiller Cristal: La Sangre Te Da Parientes

Advertising Agency: Y&R, Lima, Peru

Sing For Me Coca-Cola Vending Machine

The Coca-Cola Sing For Me Machine.

Coca-Cola: The real gift of Tet

Client: Coca-Cola.

Coca-Cola ads

Coca-Cola: Let's look at the world a little differently

Advertising Agency: Wunderman, Buenos Aires, Argentina

Coca-Cola: "Feel the flavor of this party."

Coca-Cola: "Feel the flavor of this party."

Advertising Agency: Phocus, Brazil

Coca-Cola: Celebrating 125 years of happiness

Advertising Agency: McCann Erickson, İstanbul, Turkey

What would life be like if it tasted as good as Diet Coke?

What would life be like if it tasted as good as Diet Coke?

"The Great Meal" - the new Coca-Cola advertising campaign

The Coca-Cola company has launched a new global advertising campaign "The Great Meal". The film