Coca-Cola: Happiness starts with a smile

Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!

Advertising Agency: Serviceplan, Antwerp, Belgium
Chief Creative Officer: Alexander Schill
Creative Director: Olivier Verhellen / Art director: Olivier Verhellen
Copywriter: Antony Samson / Account Manager: Perrine Madrenas
Producer: Marcia Van Camp / Production Assistant: Evelien Dewinter
DOP: Pieter Bollen / Camera: Pieter Bollen, Stefan De Clercq, Gertjan Van Haver
Sound: Jevon Lambrechts / Actor: Geert Van De Vijver

Category

Ad Agency
Serviceplan

Brand

Media
TV / Film
Country
Belgium
By adRuby, 30 September, 2015

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