Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Costa Cruises
  3. Costa Cruises and Herezie reveals Leo, a 3-year-old kid

Costa Cruises and Herezie reveals Leo, a 3-year-old kid

After an international pitch, Costa chose Herezie to work on its new strategic and creative approach for the brand on a European scale. The first act of communication is a content activation that ran in Italy for the famous Sanremo Festival. It shows Leo, a 3-year-old kid that isn't keen on leaving the ship to go home after a Costa holiday because he had such an amazing time onboard the Costa Toscana. The idea? To not film anything. In fact, all the footage of the film has been edited using real material filmed with a smartphone during a Costa cruise. Nothing has been staged. The best way to show the effect of a Costa cruise,  an effect that we can only define as "unbelievable" and that perfectly matches the new brand signature "Costa. Believe your eyes". The idea will be brought to life both on and offline and offline and will be followed by other acts of communication throughout the year.

"Herezie impressed us with their strategic thinking, creative work, and uncommon reactivity", says Francesco Muglia, France VP Global Marketing. "At Costa, we are incredibly focused on the authenticity of the experience and the over-the-top quality of the moments that our customers will get on board one of our ships and keep with them once ashore. Herezie managed to bring that astonishment to life in a fresh and contemporary way." 

COSTA 

Vice President Global Marketing - Francesco Muglia  

Head of Brand and Advertising Director - Sara Dotta 

Senior Brand and Advertising Manager - Riccardo Tumminello 

Digital Brand Specialist - Marcella Greco 

Social Media Manager - Ginevra Mattioli 

VA Consulting Production Advisor - Stefano Arbitrio 

HEREZIE 

CEO - Andrea Stillacci 

Executive Creative Directors - Etienne Renaux, Paul Marty 

Creative team - Joris Bourquin, Hugo Doré 

General Manager Herezie Milano - Alessandro Venturelli  

Senior Strategic Planner - Claudia Gravagna 

Production company - EXChanges vfx 

Executive Producer - Luca Loschi 

Producer - Andrea Valeria Peri 

Music "I'm a Believer" - The Monkees 

Extra images
Costa Cruises and Herezie reveals Leo, a 3-year-old kid
Costa Cruises and Herezie
Costa Cruises

Category

  • Transport & Tourism
Ad Agency
Herezie

Brand

  • Costa Cruises
Media
TV / Film
Country
France
By adRuby, 3 February, 2022
  • Add new comment
  • 178 views

Similar content

Ecovia ads

Don't drink/speed/text and drive

Stop the violence
Don't drink and drive/ Drive Safe/ Overtake with care/ Don't speed/ Don't text and drive

Eurostar ad

Eurostar: Win. Lose

Win. Lose. Draw blood.

Advertising Agency: AMV BBDO, London, UK

FRANCE IS IN THE AIRAGAIN

« France is in theair », once again, with Air France and BETC, thanks to a series of 5 filmspresenting the different

Travel further than you think for 15€

SNCF: Travel further than you think for 15€

Travel further than you think for 15€

Advertising Agency: TBWA\PARIS, France

OUIGO - The snow cam takeover

OUIGO, SNCF Voyageurs' low-cost offering, will continue to serve the Alps (Grenoble, Albertville, Mo

DHL print ads

DHL: Courier Services To Moscow

Advertising Agency: BBDO, Moscow, Russia

Lam Tam print ads

Lan Tam: An Art Experience

An Art Experience Tour 2012 Sponsor, obviously.

Advertising Agency: Amén, Montevideo, Uruguay

DHL print ad

DHL: Size and shape. Not a problem anymore.

Size and shape. Not a problem anymore.

BBH - "It's Wonderfully Predictable"

Undercover spy, Sarah, chases wicked Alexander into a bustling station.

WestJet "Flight Light"

Client: WestJet

A nightlight that lets kids follow their parents' flights.

Set Your Price

"Set Your Price" : COMIN's Unique Model for Passengers

In an industry often marked by rapid but impersonal growth, COMIN, a fresh and innovative ride-hailing startup from F

FedEx ads

FedEx Jingle

Advertising Agency: BBDO, New York, USA

LAN Airlines: The Destinations Won't Change Much

Advertising Agency: Y&R, Perú

Go RVing Canada: Let your kids be kids

Let your kids be kids. GoRVing.

Caribbean Tickets for 1 USD

Wingo: "Caribbean Tickets for 1 USD" by Grey

"With $1 tickets anyone travels. Even Georgina.
Caribbean Tickets for 1 USD.

Enterprise "How Enterprise saved the Old West"

How Enterprise answered Bell's first call

How Enterprise saved the Old West

Vapona ads

Vapona: Vapona. End of Story

Client: Vapona

Advertising Agency: Herezie, Paris, France

Norwegian Airlines ads

Norwegian Airlines - Oslo - Milan 68 euro

Advertising Agency: Kitchen Leo Burnett Oslo, Norway

Expedia print ads

Expedia: Stop going to the same places.

Stop going to the same places.

Advertising Agency: VML, São Paulo, Brazil

Virgin: work hard hawaii hard

Virgin: work hard hawaii hard

Advertising Agency: Eleven, California, USA

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Prices Nailed

Nailed It: A Masterclass in Advertising That Sells

Owala

Sip Up & Speak Out: Turning Sips Into Statements

Why TUI's "Packed Differently" Campaign Unpacks Big Results

McDonald's Brazil and Duolingo: A Masterclass in Marketing Magic

Breaking Healthcare Taboos: Inside Leukoplast’s Raw and Real ‘Undeserved’ Campaign

The All-New 2026 Honda Passport TrailSport: A Dream on Wheels

World Radio Day

World Radio Day: Celebrating a Medium That Stands the Test of Time

Mountennis: How a Sloped Court Turned Almaty into a Tennis Capital

Givenchy Parfums and Pierre Gasly

Givenchy Parfums and Pierre Gasly: A Masterstroke in Luxury Branding

The Art of the Famous Order: McDonald’s and Stormzy Craft a Cultural Moment

Pagination

  • Previous page
  • 3
  • Next page

Popular ads

Breaking Healthcare Taboos: Inside Leukoplast’s Raw and Real ‘Undeserved’ Campaign

McDonald's ads

McDonald's: Wake up. Small, medium or large.

Burger King "Why try to roast when you can't even flame grill?"

Burger King "Why try to roast when you can't even flame grill?"

Volkswagen "ID. BUZZ 100% Electric | Save the Earth"

Volkswagen "ID. BUZZ 100% Electric | Save the Earth"

DermapenWorld Launches 'Nothing Routine'

GeoPack ads

GeoPack: environmentally friendly products

"In Her Shoes" Campaign

"In Her Shoes" Campaign: Antonio Banderas and Stella Highlight the New E-Class

Pepsi outdoor ads

Pepsi "0% Accident - Safe on road"

Kellogg’s

Kellanova: How "The OG" Reclaims Its Breakfast Legacy

IKEA "Fighting is Inevitable" print ads

IKEA "Fighting is Inevitable" by Miami Ad School

Pagination

  • Previous page
  • 3
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal