Global creative studio LOBO sprinkles sweetness on Cumberland Packing Corp animated ads for their line of In The Raw sweeteners, including Stevia In The Raw, All-Purpose In The Raw, and Monk Fruit In The Raw. The natural, plant-based sweeteners open doors to an array of beverages, desserts and foods for all, as shown in LOBO’s animated storybook-style ads.
Created in partnership with digital agency Razorfish, the spots showcase trains of treats getting the sweet treatment all the way up to the dining table spread. The ad’s trademark hand-drawn style expands from a two-dimensional animation to an immersive three-dimensional experience, balancing a technically vibrant spot with a hand-crafted feel.
Credits:
Agency: Razorfish
Chief Creative Officer: Brian Carley
VP, Group Creative Director: Bill Carlson
Creative Director: Steff Wilson
Senior Copywriter: Joseph Peltier
Senior Art Director: Lisa Donato
Agency Producer: Amber Richardson
Executive Producer: Jenny Lee
Brand Strategist: Sarah Dossani
Animation: LOBO
Directors: Mateus de Paula Santos / Guilherme Marcondes
Executive Producer: Luis Ribeiro
Head of Production: Clara Morelli
Producer: Pablo Zurita
Post-Production Producer: Marcelo Barbosa
Illustration: Gerhard Assini
3D Animation (C4D): Rudi Gude / Marco Wey / Daniel Tres D / Leandro Spaletta
Motion Design: Marcos Rigobello
Music: Marmoset
Sound Design and Mix : Sound Lounge
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