Detran RN - Fragile

Advertised brand: Detran RN

Advert title: Fragile

Headline and copy text:

YOUR LIFE CAN BE FRAGILE ON A MOTORCYCLE.
Previne yourself.

7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more 
exposed to own lack of prudence and the lack of respect from others Drivers. 
Help us to make a safer transit and to change that statistic.

Media:
Film, print.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website: http://www.facebook.com/executivapro
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes
Published: November, 2016.

Short rationale:
On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN, 
stimulating the prudence and the conscience of the motorcyclists in the piloting.

Category

Ad Agency
Executiva Propaganda

Brand

Media
TV / Film
Country
Brazil
By adRuby, 24 November, 2016

Similar content

Be coherent. Be Concious.

Detran-RN - Be coherent. Be Concious.

Advertised brand: Detran-RN
Advert title(s): Be coherent. Be Concious.
Headline and copy text:

Danger zone

Detran-RN : Danger zone

Advertised brand: Detran-RN
Advert title(s): Danger zone 

Amnesty International ads

Amnesty International: Fan the flame

Fan the flame.

Advertising Agency: Ogilvy & Mather, London, UK

The Trevor Project

The Trevor Project: Words can kill

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA

The Salvation Army ads

The Salvation Army Unhoard

Advertising Agency: WMcCann, Sao Paulo, Brazil

WWF - Polar Bears Hugging

Care for a big soft hug from these fuzzy fellows?

Amnesty International: Invisibles

Advertising Agency: DM9Rio, Brazil

Cards For Sexuality: A case study Video for Young Glory Brief

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

UNICEF

UNICEF "Every share hurts" by Y&R

"Every share hurts.

Red Cross: "Donate today" by BBDO

Red Cross: "Donate today" by BBDO

Before you complete this transfer, a Nigerian child would have died due to shortage of blood.

NZ Transport Agency presents "Belt up, live on"

NZ Transport Agency presents "Belt up, live on"

New Zealand authorities have recently launched a campaign to raise awareness of the importance of we

PETA "Veggie is delicious"

PETA "Veggie is delicious"

Veggie is delicious

Client: PETA

Advertising Agency: Archer Troy, Mexico City, Mexico

The Minds Foundation "INNER DEMONS"

The Minds Foundation "INNER DEMONS"

In 2018, WHO labeled India as one of the ‘most depressed nations.’ Among all cases of depression, the most treacherou

Unicef "Children’s Rights — It’s in our DNA"

We have secured the world’s most important document for millions of years.

Spotify "Spotify Match"

Spotify "Spotify Match"

Advertised brand: Spotify

Red Cross "Thanks Volunteers"

Red Cross "Thanks Volunteers"

Though the future can seem cold and the world divided because of this disease, every individual act of solidarity, of

Optic 2000 "As far as the eye can see"

Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See

Greenpeace ads

Greenpeace: This is global warming

"70% of the coral reefs, populated by thousands of species, could be wiped out by 2100.

World Asthma Foundation ads

World Asthma Foundation - Asthma attack

Asthma can attack you anywhere. Knowing your symptoms could save your life.

Amnesty International print ads

Shadow Of The Condor

Advertising Agency: Fuel, Lisbon, Portugal