The surge in demand for boating has resulted in the community expanding to those from all backgrounds. The “See You Out Here” campaign invites long-time, new, and prospective boaters to join the water in a unifying voice. Rooted in extensive segmentation and mindset research, the original content library includes an exhilarating brand anthem film, and the real stories of passionate boaters turned brand ambassadors throughout the country.
The media strategy boasts a robust buy across TV, digital, and social media channels and partnerships with YouTube, Facebook, Instagram, TikTok, VICE, ESPN, Ebony, and Telemundo. The work marks the first campaign since NMMA’s appointment of Cutwater as its creative and media agency of record along with Discover Boating’s rebrand (which was also co-developed by Cutwater).
Media agency: Cutwater
Brand: Discover Boating