Dr Pepper: Bold Country

Bold Country is a magical place that exists somewhere between the Mountains of Sierra Nevada and 1976. A place where man has the freedom to hang out with animals, rarely bathe and enjoy all the bold flavor of Dr Pepper, but with only 10 Calories. Taste the Bold Country, brothers. 

Advertising Agency: Deutsch, Los Angeles, USA

Client: Dr Pepper

Chief Creative Officer: Pete Favat / Executive Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo / Associate Creative Director / Art Director: Erick Mangali
Associate Creative Director / Copywriter: Ryan Lehr // Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson / Integrated Producer: Matthew Magsaysay
Music Director: Dave Rocco / Production Company: Imperial Woodpecker
Director: Stacy Wall // Executive Producer / Managing Partner: Doug Halbert
Producer: Jeff Shupe / Director of Photography: Corey Walter
Editorial Company: Cut & Run / Editors: Frank Effron, Sean Stender
Lead Assistant Editor: Brooke Rupe / Producer: Remy Foxx
Executive Producer: Carr Schilling / Managing Director: Michelle Eskin