Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

Similar content

Ericsson: Anything is possible in the Networked Society

Many of the solutions we see in today’s Networked Society were seemingly unimaginable not long ago.

Ericsson ads

Ericsson: #bigcheer

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Canon ads

Canon: EOS ProGrip Battery pack

Advertising Agency: Dentsu Malaysia

Canon ads

Canon: With optical image stabilizer

Canon PowerShoot S90
With optical image stabilizer

Sony 3D - Featuring Leonard Cohen

Advertising Agency: Grey, London, UK

Motorola ads

Motorola: Droid Razr Maxx

End the outlet hunt. 21.5 hours of talk time. Droid Razr Maxx by Motorola.

Panasonic Musical Doorbells

Panasonic Musical Doorbells: Interruptions are inevitable. At least make them melodious.

Interruptions are inevitable. At least make them melodious.

LG print

LG: No clothesline. No shame.

No clothesline. No shame.

Client: LG

Advertising Agency: Revolution, Brazil

Boost Mobile: shrinking payments and no contracts

Boost Mobile understands that even getting posterized on the basketball court is better than being locked into a cell

Vodafone ads

Vodafone: Your number just got sweeter

Your number just got sweeter.

Advertising Agency: OgilvyOne Mumbai, India

Panasonic print ads

Panasonic: Hair Dryer - Aero anion makes your hairs smooth and silky

Aero anion makes your hairs smooth and silky.

Advertising Agency: Creators Group Mac, Tokyo, Japan

LG print ads

LG: For those who are picky when it comes to colors

LG with direct drive motor. For those who are picky when it comes to colors.

PLDT: What's your worst fear as a businessman?

What's your worst fear as a businessman?

Samsung: Bring your holiday dreams to life

This year, Samsung Mobile built a synchronized dreamscape out of 74 different devices to tell the story of a young gi

Hotpoint

Hotpoint: Save Food Fund

Advertising Agency: Friends Moscow, Moscow, Russia

Locaweb

Locaweb: "Rule X" by Tech and Soul

Advertising Agency: Tech and Soul, São Paulo, Brazil

Samsung #DoWhatYouCan't

#DoWhatYouCan’t
A Philosophy for greatness

Microsoft Flight Simulator campaign "Why I Fly,"

Microsoft and Hollywood-based creative agency gnet take to the skies in the inspirational campaign f

Is Your Smartphone a Lover or a Leech?

If Olivia Rodrigo wrote your diary, would it be titled “jealousy, jealousy” or simply “anxiety, anxiety”

Canon ads

Canon: Underwater Camera 35-105mm

Canon PowerShot D10
Underwater Camera 35-105mm.