On July 4, FIAT celebrated 65 years of its famous Fiat 500 brand. In the 1950s and 1960s, the "Cinquecento" was a worldwide symbol of Italian "dolce vita." The new Fiat 500 Elektro is a symbol of "electrified mobility," and it is one of the market leaders in Europe in this segment.
"The Fiat 500 Electric was one of the top three selling electric cars in Europe in the first half of the year," says Oliver Francois, CEO of FIAT and Stellantis Global CMO. In the first half of this year, the Fiat 500 Elektro was even more popular in Germany than many of its local competitors. The Fiat 500 Electric was also the best-selling electric car in Italy and one of the top three in France and Spain. This shows that FIAT sees its move toward electric vehicles as a social mission. FIAT was one of the first companies to make personal transportation possible. Today, FIAT is the market leader in urban transportation. Now, our goal is to develop a new way to get around cities that are more sustainable for everyone.
The Fiat 500 Electric was designed and made in Turin, which is in northern Italy. It is a symbol of Italian creativity and has won over fans of Made in Italy products all over the world. It is sold in 38 countries in four different parts of the world, including Europe, Latin America, the Middle East, and Japan. The fact that the Fiat 500 Electric won 30 international awards from the public and experts in nine countries shows how well it did.
The Fiat 500 Electric is also a significant turning point in the brand's history. It was the signal for the electrification strategy that would lead to a more environmentally friendly future. In Europe, all FIAT models already have electric drive technology. All new cars made after 2024 will be electric. In Europe, FIAT will only sell cars with electric drive after 2027.
Two new commercials for the new Fiat 500 show that the Fiat 500 Electric is a car of change creatively and entertainingly. Leonardo DiCaprio, who has won an Oscar, is the main character in the movies "Evergreen" and "The Stick." The Hollywood star, who is known as an environmental activist, has always been a spokesperson for the Fiat 500 Elektro. The screenplay, which was written by FIAT, shows how driving can be both fun and good for the environment. Leonardo DiCaprio's dedication shows that you can have fun and be carefree when you drive an electric car and support sustainable mobility. The Fiat 500 Elektro makes this job fun in a way that almost no other car can.
Leo Burnett, an advertising company, made the two new commercials. They have the signature of award-winning director Martin Werner, who has worked with stars like George Clooney, Benicio Del Toro, and Christopher Walken. The song "La Dolce Vita" by Nino Rota is used as the soundtrack. This is a version from 1962 that has never been released before. The song from the movie was found in the CAM Sugar archive by FIAT. The Italian record company focuses on music from the history of movies. This also includes Nino Rota's music from the classic movie "Amarcord," which is used in the Fiat 500 Elektro as a driving noise (AVAS) made by a computer.