Fiat: Don’t text and drive

"You either see the letter or the girl. Don’t text and drive."

"You either see the letter or the dog. Don’t text and drive."

"You either see the letter or the bus. Don’t text and drive."

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil

Chief Creative Officer: Marcelo Reis / Executive Creative Director: Guilherme Jahara
Copywriters: Marcelo Henriques, Paulo Henrique Gomes / Art Director / Illustrator: Tiago Valadão
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisors: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planners: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req