Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Ford
  3. Ford Edge's 'Park Assist' technology

Ford Edge's 'Park Assist' technology

Ford Edge- TREE RULER
Ford Edge- TREE RULER
Ford Edge- ELECTRIC POLE RULER
Ford Edge- ELECTRIC POLE RULER
Ford Edge- FIRE HYDRANT RULER
Ford Edge- FIRE HYDRANT RULER

To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.  
 
 
Credits:
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Air Date: January 10th 2017
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor:  Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

Country
Israel
Media
Print

Category

  • Automotive

Brand

  • Ford
Ad Agency
Saatchi & Saatchi
By adRuby, 17 January, 2017
  • Add new comment
  • 99 views

Similar content

The Vertical Blind Spot for FORD

To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israe

Ford: "Real Ford Consumers become gods" by Saatchi & Saatchi

Ford: "Real Ford Consumers become gods" by Saatchi & Saatchi

Real Ford Consumers become gods. Work like a god. Eric, Brabant’s company. Ford consumer since 2 years

Ford Edge ads

Ford Edge: Who you callin' tiny?

Common sense has it that larger engines are more powerful.

Ford Focus

Ford: drive along a country road

It doesn't need to drive along a country road under tumbling leaves.

Ford Explorer: Magazine

Advertising Agency: BBR Saatchi & Saatchi, Israel

Toyota: Tacoma Reveal

Advertising Agency: Saatchi & Saatchi LA, USA

Kaley Cuoco Will Grant Your Every Wish

Advertising Agency: Saatchi & Saatchi, LA, USA

Ford "Get out"

Ford "Get out"

Get out

Client: Ford

Advertising Agency: JWT Santiago, Chile

Ford Endeavour print ads

Ford Endeavour 4x4 language

The 4x4 language.

Advertising Agency: JWT, Delhi, India

Lexus print ads

Lexus: Testosterone

Client: Lexus

Not everyone can own a Toyota Hilux

"Not everyone can own a Toyota Hilux - the unbreakable Hilux demands an equally unbreakable driver.

Ford "BFT Truck Life" by GTB

Ford Trucks are popular in the Middle East.

Toyota

Toyota: We pay the same attention

We pay the same attention to our prices that we do in building our cars.

Ford "In case you don't know when to stop"

Ford "In case you don't know when to stop"

Ford has the "Pre-Collision Assist with Automatic Emergency Braking" that helps you to detect a pote

Ford: Ecosport 2014, evolution for you and your car

Ecosport 2014, evolution for you and your car

Toyota Billboard

Toyota: "Charges while you drive"

Charges while you drive

Client: Toyota

Vespa ads

Vespa: Our ride.

Our ride.

Advertising Agency: Saatchi & Saatchi Manila, Philippines

Ford ads

Ford's new summer tyres

Get more fun out of your ride with new summer tires.

Ford "10 MILLION MUSTANG STORIES"

Ford "10 MILLION MUSTANG STORIES"

To commemorate the 10 millionths Ford Mustang made, leading up to Mustang’s 55th anniversary (April 17, 2019), we cre

The All-New Ford Mondeo

The All-new Ford Mondeo stars in our latest TV ad created and directed by The Fast and the Furious d

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

The Festive Magic of McDonald's: A Campaign for the Christmas Chaos

Game On with EE: Tailored Gaming for Every Type of Gamer

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

Set Your Price

"Set Your Price" : COMIN's Unique Model for Passengers

Morrisons' Magical Christmas Ad: Oven Gloves Take Center Stage

Citroen e-C3 Campaign: "The Revolution Has Begun" with affordable electric cars

Wuzzuf's advertising campaign

Wuzzuf: Revolutionizing Job Search in Egypt

Fiat 500e Giorgio Armani: A Fashionable Drive, A Runway Sensation

Vivo Partners with Rafael Nadal to Power Up B2B Market

Decoding Domino's: A Morse Code Marketing Masterstroke

Pagination

  • Previous page
  • 6
  • Next page

Popular ads

Best Friend Forever

Best Friend Forever, focuses on bringing art and essay films to the international market

Toyota Tundra print ad

Toyota Tundra for hunting, fishing or whatever the great outdoors brings

Mountennis: How a Sloped Court Turned Almaty into a Tennis Capital

Coca-Cola

Coca-Cola Happy

Amena Autism Center

Amena Autism Center: "Autism is challenging but not impossible" by VMLY&R

Westfield print ads

Fashion lives

Burger King "Whopper and nothing but the Whopper" ads

Burger King "Whopper and nothing but the Whopper"

The new Alfa Romeo Tonale commercial "Live Unpredictable"

PETA ads

PETA: Welcome to the saddest show on earth

McDonald's: Come as you are

McDonald's: Come as you are

Pagination

  • Previous page
  • 6
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal